Consumer affairs

FD Consumer Dynamics is FD’s dedicated consumer communications department in the UK and, since launch in 2002, has quickly become a new force in the market advising major brands on some of the most challenging briefs.

At a time when empowered consumers are becoming more central in shaping corporate strategy, FD Consumer Dynamics helps clients to engage and understand the public and to champion their issues.

Specialising in major brand turnarounds and issues campaigns, the department’s expertise spans key consumer sectors – financial services, tourism and leisure, retail, health, transport and technology.

As a new name in consumer PR, FD Consumer Dynamics has devised a unique service offer based on four broad areas of expertise:

• Strategic planning services
• Consumer affairs impact campaigns
• Research and development services
• Direct marketing services

For more information on our services, clients, latest market reports and our international operations visit www.fdconsumerdynamics.com